2015
We uncovered insights in the field from a deep design research phase with core users, extreme users and analogous experiences. That foundational work and synthesis led to a new strategy that influenced every element of the new experience, from how you unbox it, to how you install it, to the industrial design, to how you are presented alerts.
SimpliSafe launched its redesigned security system in early 2018. That same year, Hellman & Friedman acquired SimpliSafe in a deal valuing the company at over $1 billion.