My process and beliefs have been shaped over the past 25+ years. My process uncovers and develops deep values through observation, exploration and building. I obsess about the details and ask how we can create meaningful products together. I implement those values through thoughtful, launchable product experiences, industrial design, interaction design and engineering.

Early engagement with me allows us to identify these values and imagine what we could create to serve people’s needs. I can then help you design it. 



Human Centered
I always start with people, and have developed a unique approach to deliver feasibility (is it possible to make?) and viability (does it make business sense?) on top of desirability (do people want it?).

Industry Agnostic
I work across industries and welcome the opportunity to explore completely new industries. Cross industry expertise means I can leverage themes, inspiration and best practices from spaces you or your team may not have considered.

One Client at a Time
I've found the best quality work is produced when partnering with one client at a time. This focus allows me to go very deep in the market and with the user. It creates the time and space needed to explore freely, while considering and incorporating the often-complex constraints of a project.

Informed Intuition
My work is combination of designer's intuition and in-person design research. I carefully balance insights and inspiration gathered from user-research with my own experience and point-of-view. This helps me create imaginative ideas that are grounded in user needs and desires.

Distilling Complex Systems
I have a deep engineering and manufacturing background. This allows me to understand, and then design for, complex systems. It also makes me uniquely qualified to create product visions that have a high probability of making it to production.

Deep Immersion
I complement design research with users by immersing myself in the subject matter and the market. This often involves changing my personal routines and the routines of my family to quickly become a user. This helps me develop deeper empathy for user pain points, desires, and potential solutions.

Holistic Design
Although my core discipline is industrial design, you can think of me more as a creative director specializng in hardware experience. Often, my deliverables span industrial design, interaction design, mechanical engineering, visual identity and brand strategy.

Engineer to Feel
I use my deep expertise in physical and digital engineering to bring concepts to life early. The goal isn't to start production design early. Rather, this approach helps me feel what a concept is actually like, and helps inspire and inform foundational design decisions before you've ever invested in production design.

Build to Think
My design process relies heavily on a combination of digital and physical prototyping. Throughout projects, I use technology to speed up my prototyping processes and I use traditional, manual prototyping methods to help me slow down and experience the concept. It's not uncommon for me to make hundreds of different prototypes during a project to help answer design questions.



studio@wolos.co