We're a creative studio for design and visualization, practicing human-centered design. Founded by Greg Wolos in 2017, we specialize in the design of products for the home.
Types of Projects
We work on all types of projects and love adapting our model to new challenges. You may find us...
Working with a startup to help define and articulate their offer.
Working with an established corporate client to imagine a new product or family of products.
Teaching an in-house technical team how to innovate and work with designers.
Creating an ID/engineering architecture that embraces insights from a client's internal marketing team while also designing for manufacturability.
Creating visual assets for the launch of a new brand at CES
Launching internal projects.
Areas of Expertise
We love the promise of what technology offers, but it can often be overdone. Our strength is in helping clients use technology thoughtfully and selectively to create beautiful experiences.
Physical and Digital Harmony
We don't believe you can just slap a screen on a physical product and call it done. How your product communicates and interacts with the user is just as important as what and how the industrial design communicates to them. We specialize in bringing the physical to digital, and the digital to physical.
We're seasoned in uncovering insights and turning those insights into a human-centered design strategy. We use our decades of experience to help clients turn this strategy into concepts that can advance to mass production. These transition moments are crucial in solidifying "how" you will use design to reach your user.
The best products speak the same language across their industrial design, brand, digital graphic design and physical interactions. We leverage our experience across several disciplines to develop holistic designs in parallel instead of a serial approach.
Products and experiences that feel delightfully simple, are usually the result of significant work. We take complex systems and distill them down to their core essence. Examples of our most complex projects include work on the 747, organ transport machines and some of the world's largest bottling facilities.
How We Work / What We Believe
Our work is a combination of designer's intuition and in-home design research. We carefully balance insights and inspiration gathered from user-research with our experience and point-of-view. This helps us create imaginative ideas that are grounded in user needs and desires.
Build to Think
Our design process relies heavily on a combination of digital and physical prototyping. Throughout projects, we use technology to speed up our prototyping processes and we use traditional, manual prototyping methods to help us slow down and experience the concept. It's not uncommon for us to make hundreds of different prototypes during a project to help us answer design questions.
Network of Expert Collaborators
We build design teams based on the project and client's needs. When needed, we draw on our network of senior designers to build project teams, all well versed in Human-Centered Design.
Our work purposely spans industries which allows us to bring fresh eyes to your challenge as well as cross pollination from other industries. For each project, we immerse ourselves in your market, often changing our lifestyle for months at a time so we can more deeply understand how your user thinks.
Design Research & Strategy
Physical Interaction Design
Digital Interaction Design
Communication & Branding
Greg Wolos is an industrial designer, mechanical engineer, and interaction designer. As a multi-disciplinary designer, he enjoys working on holistic design problems that poetically connect the physical and digital worlds. Greg has over 20 years of experience and has worked with clients across a breadth of industries including consumer electronics, wearables, industrial products, food & beverage, medical devices, healthcare, transportation and global logistics.
Prior to founding his own studio, Greg was Design Director at IDEO where he spent 7 years working globally with clients across many industries. He led creative teams that included brand, industrial design, interaction design, and user research. An expert in practicing Human Centered Design, Greg also taught clients this process.
Prior to IDEO, Greg held positions at W. L. Gore & Associates and the Boeing Company. His work at W. L. Gore & Associates focused on designing and launching high-volume, industrial technology products.
Greg’s work at The Boeing Company was in Structures Engineering and focused on stress analysis of composite structures for the 777 and 747. Greg holds a BS in Mechanical Engineering from the University of Colorado, and an MS in Mechanical Engineering from the University of Delaware. He’s lectured on design and engineering at the Harvard Graduate School of Design, MIT, and the University of Virginia.
Patents don't mean much on their own, but they show our commitment to helping clients go to market.
Bantam Tools Podcast - 2019
Hardware Workshop - 2016
University of Virginia - 2015
IDSA - 2015
MIT Media Lab - 2014
Harvard University GSD - 2013
Harvard University - 2013
Babson College - 2011